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PRESS RELEASE
Aronoff, Lawler Launch Antibody Films
Unique Business Model Provides Low-Risk Development of Small-Budget, High-Value Genre Films
Los Angeles, CA - May 8, 2006 - Antibody Films announces today its entry into
the film development and production industry, launching a unique business
designed to create low-budget, high-value motion pictures under a multi-picture
investment model.
Antibody's mandate includes a market penetration strategy based around working in
commercial genres like thriller, horror and action pictures, and targeting
youth audiences across the globe.
The company,
headed by producers Chris Aronoff and Jesse Lawler, is raising a $1 million
development and production fund and is currently soliciting scripts in the
genres noted above.
Their integrated packaging, "Internal Greenlight," and
production financing strategies have already gained the support of a number of
high-profile investors.
Says co-founder Lawler: "We're really looking at things from a marketing-first
perspective.
Advances in technology result in simpler filmmaking, technically
speaking, but with an increase in the quantity of films being made, the
overall content quality is suffering.
Given that, it's become more important
than ever to fight for viewers' increasingly distracted attention. We put that
challenge -- and it's absolutely a marketing challenge -- at the top of our
priorities."
"The crux of what we're doing is an
Internal Greenlight process that really examines the merits of a film's best,
worst, and medium-case scenarios before we throw resources at it," explains
Aronoff, a former film editor and visual effects producer.
"Everyone wants to
make great films.
Everyone wants to make money.
Doing either can be difficult.
Doing both is a master stroke, but that's what we're set up to do."
The company has already established a
seasoned team of industry experts on its Advisory Board, including the creator
of the highly successful MacGyver television series, a co-founding partner in
Shoreline Entertainment, and producers of such indie and arthouse classics as Midnight
Cabaret and The Spitfire Grill.
Antibody Films anticipates commencing production on its
first film during August 2006.
About Antibody Films (www.AntibodyFilms.com)
Antibody Films' focus is on the production of
lower-budget genre pictures, primarily horror, action, and thrillers.
The company intends to release two to three films per year in these genres, either
as straight-to-video, theatrical releases, or original cable programming.
Producers Chris Aronoff and Jesse Lawler oversee all aspects of company
operations and film production, while eagerly collaborating with outside
artists and financial partners.
Writers interested in submitting scripts to Antibody
should send a brief query letter to submissions@AntibodyFilms.com.
For further information please contact
Jennifer Wettstein
Media Relations, Antibody Films
p: (303) 249-4209
e: jennifer@AntibodyFilms.com
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